INDOGGO Gin

Tasting from a 50ml sample. I have no idea why I bought this, other than Snoop Dogg will never not be hilarious. It's even more hilarious that gin would be his spirit of choice to market, but it being a flavored spirit is a safe gamble for any celebrity backed liquor. Thank God, at least it pours clear. Nothing like "all natural strawberry flavoring" to scare the shit out of an enthusiast. The nose, however, is absolutely full of artificial strawberry, some sweet, and some sour. No juniper to be found, but there is a small hint of floral notes, and an even smaller note of black pepper. Wow, it definitely tastes like a flavored spirit. The initial flavor is as you'd expect, full of strawberry candy and sticking to you like sugar. A redeeming factor for me is how this is still 80 proof, and once you get past the initial sweet shock, there is a typical full spirit behind it, albeit short and simple. There is a spice and juniper combo that lingers through the finish, but there's simply no getting away from the strawberry cling. I had absolutely no hopes of liking this, but it's always fun to try and laugh at celebrity liquors (so long as you don't fall into the trap of buying a full bottle). This flavored gin was clearly made for a party crowd doing shots, and it certainly goes down easy in that application. If all you like about gin is the name or the people around you who drink it, put a bottle of this on ice and I'm sure you'll be the star of the party in no time.

The nose is actually very nice, if a bit artificial smelling. It reminds me of the foil wrapped strawberry hard candies with the gooey center. The taste, however, is nowhere near as pleasant. It's somehow both overwhelming sweet and overwhelming bitter. The strawberry flavor tastes like nothing natural, and the juniper does come through but it's a bit lack luster. The all around overwhelming flavor mellows out on the finish, and honestly it's not terrible. I can't justify buying it for just the nose and finish though. Sorry Snoop.

Artificial strawberry/grape on the nose, not very aromatic beyond that. Tastes like someone mixed a Kool-Aid packet with middle-shelf vodka. The liquid, unlike the bottle suggests, is clear and not actually indigo. I would expect for the price point that they would at least use butterfly pea flower tea to achieve an interesting color, but the only interesting thing about this gin is the bizarre flavor. Snoop fan or not, your money would be better spent elsewhere.

TONS of artificial flavour and sweetness, despite Snoop Dogg assuring otherwise... Think strawberry Pop Rocks, from when you were a kid. Minimal juniper, very short finish (except a lingering strawberry candy flavour at the very back of your mouth). Put simply, this gin ain't good with ANY juice. After just one drink, Indogoo will leave you wanting to "drop it like it's hot", moving on to something better.

It has a distinctive strawberry smell, and full on strawberry flavor. No juniper can be tasted and ends like a vodka. If you don't like gin, this is for you. Basically a strawberry flavored vodka. Probably good as a screwdriver, but no good as a g n t with strawberry garnish.

Whatever this is, is not Gin. More of a flavored Vodka than anything else. The strawberry flavor is too strong, artificial, very sweet smell. I bought a small bottle out of curiosity, and definitely, the big bottle will not be on my shelf ever. It's a big pass.